Bio

Amber Nicole Smiley is an Agile Coach, Life Coach, and Spiritual Advisor based in Atlanta who helps

individuals, teams, and organizations create lasting transformation through clarity, communication, accountability, and aligned systems.

Amber’s journey into understanding people and patterns began early. At age nine, she experienced events that shaped her awareness of intuition, spiritual insight, and future outcomes, eventually leading her into Spiritual Advisory work centered around guidance, awareness, and pattern recognition.

Raised in Cleveland, Amber later attended The University of Akron to study psychology. As the daughter of a Cleveland public school teacher with three daughters attending college at the same time, she found herself in the frustrating position of not qualifying for enough financial aid to realistically continue her education. After taking only a few classes, she ultimately left school, attended vocational training, and started her first business while continuing to work in hospitality after relocating from Cleveland to Phoenix.

After moving to Atlanta in 2007, Amber continued building her leadership experience within hospitality management, where she was repeatedly pushed into management roles because of her ability to lead people, improve operations, and organize high-pressure environments. Long before formally entering Agile, she was naturally implementing many of the same principles. One operational restructuring she led helped grow a store to become number one in its region, increasing revenue by over $100,000 per month.

In 2020, during the pandemic, she launched Confi Coaching as a Life Coaching business focused on helping people navigate uncertainty, personal growth, and major life transitions. That path eventually expanded into Project Management, Scrum, and Enterprise Agile Coaching, where she recognized how closely corporate transformation mirrors personal transformation.

Amber believes Agile is not about paperwork or rigid processes. It is about coaching humans, understanding behavior, improving communication, implementing psychological safety, managing conflict, and creating systems people will realistically follow. Her background in Life Coaching also became a valuable asset within enterprise environments, particularly during organizational transitions, Agile implementations, leadership development, and team transformation efforts.

Her late ADHD diagnosis also helped explain the strong pattern recognition skills that became one of her greatest strengths in both life and business coaching. She is known for identifying communication breakdowns, operational inefficiencies, behavioral patterns, and organizational disconnects others often miss.

Today, through Confi Coaching, Amber offers three distinct service paths: Agile & Enterprise Coaching, Life Coaching, and Spiritual Advisory. In 2025, she expanded her thought leadership internationally as a speaker at Markup UK 2025. Her certifications include ICP-ACC Agile Coach Certification, Certified Scrum Master, SAFe® 6.0 POPM, Google Project Management Certification, and Certified Life Coach credentials.

"Broken systems often come from broken communication, unresolved behavior, and processes created without considering the humans expected to live inside them".